This was a project that ran in 2007 in the subways of New York City that corresponded with their ad campaign "If you see something, say something" (Si ves algo, di algo).

The project simply invovled a sticker of Michel Foucault holding his head in his hands placed across the ad.

The perfection of the panopticon. No longer a central tower needed to surveil, discipline, manipulate--rather, we turn our gaze on each other. The net of power extended to all the fish--the fish become the fishermen.